         
|
mary ellen caroll
worn clothes or real clothes, the
design of refuse

The most essential service to the
City of New York is that 25.400.000 pounds of it are removed every day
If an average American weighs in at 150
pounds, this would mean that 176,000 individuals are removed from the
City of New York on a daily basis. The Department of Sanitation oversees
an essential service (one of the threeFire, Police, and Sanitation)
which we take for granted unless it is a balmy day in July, the Sanitation
workers are on strike, and there is a formidable stench from the uncollected
refuse creating an obstacle to our health and happiness as urban dwellers.
This is when these questions arise: What does the trash look like? What
does it go in? Where does it go? It is at these points that we realize
trash is trash. It represents a physical chaos admonishing us for our
consumption, and telling us that unnecessary packaging seduces us into
excess. In these times, the image of the
Department of Sanitation enters our consciousness and makes us wonder,
Where are they? In contrast to Corporate America, the primary
function of the department is not the generation of profits or products,
but the provision of a self-effacing service. But when trash collection
is suspended, do we even become aware of this self-effacement? Lack of
a prominent public

image for the Department of Sanitation
is both a good and a bad thing, as it is a service that we utilize, but
one which we want to remain invisible, unless there is a problem. The
packaging of the Department of Sanitation (the design of refuse) is visible
on the Citys white trucks with the borrowed ubiquitous Swiss-designed
typeface spelling out the word sanitation on both sides. The lack of a
cohesive historical identity is reflective of changing administrations
and the fact that the commissioners, 39 men and one woman, tended not
to cross party lines in the 114-year history. As we approach the next
century it seems appropriate that the Department of Sanitation, originally
known as the Department of Street Cleaning, has returned to its origins
with an enhanced version of the 1929 logo, which is a modified version
of the 60s logo, all of which employ the caduceus symbol. This medical
symbol and the signification of health make us as modern individuals or
intra-modern individuals recognize that risk and the alleviation of risk
are based on the departments promotion of health and not subjective
environmentalism.

We as human beings need to be clothed,
fed, and housed. More wealth, more consumption, should increase our general
health and well-being. As consumers, we are provided with more time for
the awareness of dangers that can conform to our lifestyle, or more time
for less risky causes like the environment. Its a safe venture because
of the lack of interaction with animate objectsnamely people. Our
relationship to the city is based on 7,300,000 individuals living on an
island. The reason it tends to work is that there is interactionhuman
interaction, as Jane Jacobs made clear to us 30 years ago in the Death
and Life of Great American Cities. The question of who the people are
that clean our environment and what they wear which allows us to identify
them brings us to this discussion, which is about collection and fashion.
At the end of the last century, Colonel
George Waring, the most prolific commissioner in the Department of Sanitation,
was responsible for instituting waste removal procedures and efficiencies
that mirror a number of the programs that we see today; these include
recycling, street cleaning and the 7,300 uniformed sanitation workers
and supervisors you see, but dont see tooling around the City. The
reissuance of the caduceus was an image that Waring also wanted to project.
Waring was a political showman and understood the notion of publicity
and the promotion of trash. Using his military background from the Civil
War, he instituted a standard of dress and regiment within the department
that would promote respectability and high visibility. The workers wore
a white military-like uniform, and were called the white wings.
How can a sanitation worker keep a white uniform clean, and how would
the public, respond to such an image? Although this seemed foolish, it
resulted in a favorable response by the public, who recognized the fashion,
and made the association of the sanitation workers with doctors, nurses,
and medical practitioners.
If we establish a model between language
and speech, the uniforms that Waring produced were about speech. Something
was communicated to the public by these individuals in white uniforms,
picking up garbage in the streets as medical workersa form of speech
that wasnt conveyed by the previous administrations language
of brown jumpers, hats, and coveralls. How many designers actually deal
with the speech of fashion and not the language of fashion? As members
of the street we were able to posit ourselves by the runway of Rei Kawakubos
collections for 1984 and 1985, where we witnessed how language becomes
speech in the collaboration of Sylvia Kolbowski and Peter Eisenman in
Architectures of Display. The Comme des Garçon store is an island.
It is a visual refuge where we witness the speech of fashion in the heap
of garbage in the surrounding area south of Houston. Fashion was used
as a framework for an installation where a garment becomes an architectural
structure which speaks to us as viewers on the street. We were able to
gaze in the windows at the fashion of architecture. The structure took
garments from the collection and abstracted them to create an amorphous
skeletal form which you could view from the outside and which you could
wear if you walked within its interior because the marketplace literally
became the garment.
A return to the streets from the runway
presents us with parody, DSNY=DKNY. Was DSNY the creation of an anonymous
worker at the Department of Sanitation who borrowed the Donna Karan logo
for the departments pleasedontlitter summer t-shirts?
Was someone hauling a wire-mesh trash can in Times Square, looked up,
saw the looming logo affixed to DKNYs headquarters, and then realized
that the mere substitution of one letter in the acronym for the Department
of Sanitation would result in parody? The inversion of the relationship
between fashion and the street is a point where fashion comes colliding
into our world. The DKNY logo is a sign drawn from the language of fashion.
The DSNY logo is a parody of the sign, and becomes speech through this
transformation. The worker has a sense of humor that DKNY would not respond
to. The Department of Sanitation has been using that logo since the 40s
when the original PleaseDontLitter lithographs
were produced to be wrapped around the exterior of garbage cans. Perhaps
the substitution was purely coincidental and has nothing to do with parody,
but DSNY did it first, and it is another case of fashion borrowing from
the street.
Designers seem to have abandoned the
street and are using other materials such as celluloid as their primary
means to dictate fashion. Look at the response to KIDS, and the recent
Calvin Klein controversy on the street, with kids, in the basement, a
paneled rec room, that brings back adolescence and the discovery of trash.
This is not being used in the pejorative, but in that Midnight Cowboy,
Looking for Mr. Goodbar, sense of nostalgia. To try and wear it again
20 years laterit just doesnt fit. The clothes become language
where there is muted speech and this is when the promotion of the clothes
becomes speech. America screams morality and decency. It is another case
of I know it when I see it raising the symptom of pornography
and the issue of censorship. The campaign as we are all aware created
a great deal of hype that flooded the media and marketplace with more
publicity than one broadsheet could ever hope to command, and then it
was pulled. The effects were something to witness: On a subway car, a
group of five 12-year-old boys (they could have been 18) were trading
Calvin Klein postcards from the collection as if they were
baseball cards. These ads created a delirious nostalgia that make us return
to a point in that rec room to which we, as adults, cannot
return. If we look at the street and the recent uniforms for the Department
of Sanitation we see that rec room, slackeresque leisure attire, the orange
t-shirt with the green caduceus symbol, a hooded zippered sweatshirt,
and green work pants, begin to mirror fashion as a uniform. The civic
image becomes language and there is silence that is achieved unless it
is a balmy day in July and the trash is piled neck high and our health
and happiness...
M. E. Carroll

click image to return
|